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Identity questionnaire

These questions are the first step in designing your logo. Every answer becomes a design decision: the idea behind the symbol, the shape of the logo, the colours, and where it will appear. Write in your own way; there is no wrong answer.

  • 8 questions
  • About 5 minutes
  • Your answers stay saved on your device until you send them
Answered 0 of 8

Client details

Saudi numbers as 05XXXXXXXX; any other with its country code.

Direction questions

Choose, or write freely.

What do you offer, and to whom?

Put it in one sentence, the way you would introduce yourself to a client hearing of you for the first time.

Who are your clients, mostly?

It sets the message the logo must give at first sight.

Why does a client choose you over your competitors?

What do you do better than your competitors? Expertise, speed, quality, price, the way you treat people…

What sets you apart is what the logo should express, not what everyone shares.

What is the story of your brand's name, and where would you like the symbol's idea to come from?

Write what the name means or why you chose it, then pick the sources of inspiration that feel close to you.

Draw the symbol from

The name's meaning and your own world are the strongest starting point for the symbol.

If your brand were a person, how would you describe it?

Choose up to three traits.

Traits

Traits become sharp corners or curves, heavy lines or light ones.

Where does your brand sit between these extremes?

Move each slider towards the end closest to your brand, and leave it in the middle if you are neutral.

It sets how modern, bold and detailed the design is.

Which form of logo do you lean towards?

The drawings only illustrate the type of logo.

Logo form
The language of the name in the logo
Where will the logo appear most?

It sets the logo's structure, and how we tune it to read clearly at its smallest and its largest.

Which colour family stands for your brand?

Choose up to two.

Colour families

Colour is what people remember first of an identity.

What feeling do you want to stay with someone who sees your logo?

Describe it in a sentence, such as “trust at first sight” or “close to people”.

It gives us a clear yardstick for every design we show you.

Send your answers

Your answers reach the studio as soon as you press send. On the next page you can also send them by WhatsApp, written out and ready.